Privacy Policy

Last updated: 17 April 2025

At Upguides, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website upguides.com, in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

Upguides
Website: https://upguides.com
Email: info@upguides.com
Based in the European Union.

2. What Data We Collect

We collect the following personal data:

Name (via forms)
Email address (via forms)
Country (optional, via forms)
Usage data such as IP address, device info, and browsing behavior (via Google Analytics)

3. How We Collect Your Data

Your data is collected in the following ways:

When you fill out a form on our website (e.g., newsletter sign-up or contact form)
Automatically, through cookies and tracking technologies (e.g., Google Analytics)

4. Why We Collect Your Data

We collect and process your personal data for the following purposes:

Marketing – to send you updates, newsletters, or promotional content (only if you’ve opted in)
Analytics – to understand how users interact with our website and improve performance

5. Legal Basis for Processing

We process your data under the following legal grounds:

Consent – for marketing emails and optional form data
Legitimate interests – for basic analytics and improving website performance

You may withdraw your consent at any time by contacting us at info@upguides.com.

6. Data Sharing & Third Parties

We do not sell your data. We only share data with trusted third parties necessary to operate our services:

Google Analytics – for website analytics (subject to their privacy policy)

7. Cookies & Tracking

We use cookies and similar tracking technologies to:

Enable core website functionality
Analyze traffic and user behavior via Google Analytics

You can manage your cookie preferences via your browser settings or our cookie banner (if implemented).

8. Your Rights Under GDPR

As an EU resident, you have the right to:

Access your personal data
Correct inaccurate data
Request data deletion
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with a Data Protection Authority (DPA)

To exercise any of these rights, contact us at info@upguides.com.

9. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy or as required by law.

10. Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

11. Changes to This Policy

We may update this policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.